Eveeh – Interview with the start-up bringing electric cars to the public

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Ecoloads interviewed Eveeh about their mission to make electric vehicles accessible to the public. Is this a viable, realistic option for the future of transportation?


– Firstly, tell me a bit about the story behind Eveeh ; what inspired your mission?

Eveeh’s mission is to make electric vehicles (EVs) affordable and accessible to the general public. Seeing how Tesla was starting to transform the car manufacturing industry and pushing other producers to create their own EVs was very inspirations. Unfortunately, most electric cars are unaffordable for the majority of people. Eveeh is solving this issue by creating a multi-branded marketplace (we’re not just about Tesla) where owners can share their cars for a few days and offset the cost of ownership, and renters have a wide choice of electric cars available for rent across Australia. We also want to excite more people about the possibilities brought by electric cars and the best way to do so is to have one drive an EV. A few of our clients ended up buying an EV after the rental. This is our contribution towards the transition to sustainable transport.


– How is Eveeh reducing resource consumption and doing something sustainable?

Electric vehicles are tailpipe emission-free. But what many people underappreciate is that even if 100% of the electricity for your car is derived from coal, it is still less polluting than petrol. And the fact is that sustainable energy production is growing together with the adoption of EVs so you can essentially drive using the Sun’s or the Wind’s energy. Electric motor’s efficiency is about 75% against the internal combustion engine’s 20%-25%.

On top of not having any petrol vehicles on our platform, we provide a way of sharing the assets, which ultimately reduces the need to own a car and increases the utilisation of assets that would otherwise be idle.


– Describe your first sale ?

The first rental was from Patrick, who had just rented a Tesla on his trip to the USA and wanted to share the experience with his son. It was euphoric and nerve-wracking at the same time to receive the first payment and confirm the booking. I think I was playing an air guitar after it happened and jumping around the garage where Eveeh actually was started.



– Are you seeing any bright ideas coming from out of the car companies?

Yes and no. Tesla is obviously leading the pack now, but other car companies are taking up strong commitments for the near future. Nissan LEAF is still the most sold electric car due to lower price, but Tesla is catching up very fast. Volvo recently announced to have an electric option for each of their vehicles starting from 2020. In Europe, you can already buy an electric Ford Focus, Kia Soul, VW Golf and many others designed as electric from the ground up, such as Renault ZOE. I wish that the push from the incumbents was much stronger, but I also understand that although inevitable, it will take some time to replace the 1B petrol vehicles that are on the road today at a production rate of 70M cars even when all new vehicles become electric. We want to contribute to this change.


– Has the government helped support your idea?

As for adoption of electric vehicles – no and unfortunately, there is very little support from the government for adoption of electric cars, unlike other developed countries. Most brand new electric vehicles in Australia attract luxury car tax, which has been subject to debate for a long time. The only state that is ahead of the rest is ACT, where the stamp duty is calculated based on the vehicle’s tailpipe emissions, so it’s $0 for an electric car. In the most progressive countries (more than 20% of new cars sold in Norway today are electric) the government provides tax rebates, allows usage of bus lanes, subsidises parking and doesn’t charge tolls to enter the city.

As for our business, we have been seeking support from ARENA (Australian Renewable Energy Agency), but their guidelines do not support EV initiatives, but rather on sustainable energy production projects. In my opinion, this is contradictory as transportation comprises about 30% of our total energy consumption. Even if 100% of our electricity comes from renewable sources, the transportation sector will continue polluting the atmosphere unless it gets electrified. In general, I think the issue is very much overlooked in Australia, the place where we should actually be leaders.


– Where can our viewers find out more about Eveeh ?


Follow our facebook page: https://www.facebook.com/eveehcars/